Ticket Price**: General: $159 | Student: $89
Is there a problem in the world that you feel called to help solve?
Are you committed to the health of a specific community or customer?
Do you have an idea, product, program, or service that you want to grow into a viable organization?
Do you need support in identifying the specific audience that you want to serve?
If you answered yes to any of these questions, this workshop is for you. Using the framework from the book, Value Proposition Design by Alex Osterwilder et.al, we'll walk through the three aspects of a customer profile and the three features necessary to build a unique value proposition for your ideal customer.
Our goal is for you to identify your ideal customer's pains, gains, and the "jobs" they need done and then map those to pain relievers, gain creators, and products, programs, and services that your value proposition is built around.
You’ll work alongside the Hildegard College community, including our entrepreneurial arts faculty members, mentors, civic partners, and Hildegard students.
Dinner will be provided from 5:30-6:00pm.
Hildegard College in Costa Mesa, CA offers a new vision for Christian higher education–a single, rigorous, and affordable undergraduate degree in the liberal and entrepreneurial arts through an immersive experience in an entrepreneurial ecosystem and faith community. At Hildegard, you’ll become deeply formed, learn from history’s greatest thinkers, and get to work creating culture.
*This workshop is integrated with Hildegard’s Fall semester class ENT 110/210, Identity and Leadership, Strategy, and Product Development. Participants may be eligible for credit toward a certificate in entrepreneurial arts from Hildegard College.
** Email Blythe at blythehill@hildegard.college for a discount code if you can’t afford the full price. We have need-based scholarships available through the generosity of the Redemption Church community and other donors.